Top 5 Film & Television Apps Performance in Portugal Q3 2023

In the third quarter of 2023, Portugal saw notable trends in the performance of the top five film and television apps on a unified platform. Here's a closer look at how Disney+, Netflix, Amazon Prime Video, HBO Max, and Globoplay performed.

Disney+ experienced a steady increase in downloads throughout the quarter, peaking at approximately 26K in the week of September 11. Revenue fluctuated, starting at around $65K in late June and closing the quarter at nearly $60K. Weekly active users (WAU) also showed a positive trend, reaching over 328K in mid-September before a slight decline to approximately 313K at the end of the quarter.

Netflix saw a consistent download rate, ranging from 7.6K to 10.7K per week, with a peak in the week of September 4. Revenue showed some variability, with highs around $13K in late July and lows near $7K in late September. WAU for Netflix started at over 672K in late June, fluctuating through the quarter and ending at approximately 636K.

Amazon Prime Video had a notable increase in downloads in early July, reaching over 10K, and maintained a steady rate around 7K to 9K for the rest of the quarter. Revenue peaked at approximately $6.2K in mid-August and dropped to about $5K by the end of September. WAU ranged between 72K and 85K, with the highest activity observed in mid-August.

HBO Max maintained a steady download rate, hovering around 6K to 7.5K per week. Revenue fluctuated, starting at around $27K in late June and ending at approximately $21K in late September. WAU showed a slight downward trend, starting at over 72K and ending the quarter at about 64K.

Globoplay had a variable download rate, peaking at over 6.5K in mid-July before declining to around 3.7K by the end of September. Revenue remained relatively stable, ranging from $9.2K to $11.9K throughout the quarter. WAU for Globoplay fluctuated slightly but remained around 57K to 64K.

These insights come from Sensor Tower, providing a comprehensive view of the app market. For more detailed information, visit Sensor Tower.